One thing I am jaded about is Hygge, which has gone from being something I’d read about occasionally and crack out the warm socks, candles and wine, to being a “lifestyle” choice. By lifestyle choice I mean something that people can tell me I’m doing wrong and sell me things. Even the Guardian have become cynical about this.
Hygge or Foo-ey?
If the graph below doesn’t look like a bubble I don’t know what does.