Hygge or Foo-ey?

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One thing I am jaded about is Hygge, which has gone from being something I’d read about occasionally and crack out the warm socks, candles and wine, to being a “lifestyle” choice. By lifestyle choice I mean something that people can tell me I’m doing wrong and sell me things. Even the Guardian have become cynical about this.

Hygge or Foo-ey?

If the graph below doesn’t look like a bubble I don’t know what does.

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SnakeOil Wed, 11/01/2017 - 10:01

Valid point there. Once this bubble's burst, I wonder what the marketing people will want us to do next?